Our Story

Deep Roots. New Branches of Care.

For years, we’ve championed safe, natural and organic premium care for babies and children.

Now, we’re bringing that same uncompromising standard to a new generation.

Unrivaled comfort, unbeatable protection.
The same Applecrumby DNA, now reimagined for adults.

Liv & Branche. The new standard of premium adult care.

Our Mission

To Celebrate All the Life Left to Live.

The music you loved at seventeen still makes your heart skip. Your favorite color hasn’t changed. The things that make you laugh, the stories that make you cry... that's still you.

At Liv & Branche, we believe that while the pace of life may change, the person never does. The quiet reality of caring for a changing body shouldn't alter a single thing about a person's dignity, spirit, or style.

Our mission: to support families with quiet strength by delivering premium, discreet protection designed for real, everyday living.

We don't see limitations; we see the confidence to move freely.

We aim to ensure you can keep moving through the world on your own terms exactly as you are today.

Our Promise

Grace in Every Shift of Pace.

To the families who trust us, we promise to be your quiet strength.

We pledge to deliver premium, reliable care that eases the journey of caregiving and restores peace of mind to your home.

Through breathable comfort and thoughtfully designed protection, we promise to help you preserve the dignity, spirit, and everyday comfort of the ones you love most.